Authenticity, not glamour, led an entrepreneur to $225M | Stacey S. Schieffelin | TEDxFultonStreet

This talk was given at a local TEDx event, produced independently of the TED Conferences. A true believer in empowering women to live the life they dream, successful entrepreneur Stacey is as approachable as the girl next door.

In this behind-the-scenes presentation, she shares the inside story of getting a business rolling on Direct Response Television, and how it wasn't her "model face" but her "real face" that propelled her brand into big business.

In addition to the business story, Stacey shares her knowledge about how to look and feel your beautiful best every day. For her, putting your best and fabulous face forward is a sign of self-respect, not vanity.

She believes every woman deserves to have her own customized and personalized blueprint that maps out her unique path to bold beauty and self-confidence.

Stacey S. Schieffelin, founder and CEO of ybf ("your best friend") beauty and Models Prefer, has engineered a 18-year record of success as the #1 global color cosmetic line in direct sales on four networks in eight countries; HSN (US), QVC (UK - England, Ireland, Scotland, Wales), The Shopping Channel (Canada) and TVSN (Australia, New Zealand). She has built a loyal, worldwide consumer base of women (girlfriends) with beauty and apparel sales in excess of $225 million!

Stacey forges a highly personal relationship with her consumers, guiding them on their journeys to self-actualization and fulfillment using the power of beauty. As a former Ford Model for 20 years, renowned beauty expert and highly successful entrepreneur, she is frequently sought for editorial spreads in national magazines including Allure, Lucky, Glamour, ELLE, Good Housekeeping, Marie Claire and Fitness.

Stacey has been featured and quoted in countless beauty books, trade and general interest and has had her own radio show. Stacey was honored to ring the opening bell of the New York Stock Exchange in celebration of the POWER of women owned businesses with the esteemed non-profit Count Me In.

She is recognized as Connecticut’s Female Entrepreneur of the Year. Stacey was named one of America’s “Power Women” by Ladies’ Home Journal alongside Katie Couric, Chelsea Clinton and Halle Berry among others.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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