TEDxFultonStreet: Dennis Kneale

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Media Strategist Dennis Kneale — former Managing Editor at Forbes, on-air personality at Fox Business News and CNBC, and writer at Wall Street Journal — knows that pitching media outlets means a lot of rejection. Here he shares his personal method of keeping an optimistic perspective. For three decades, Kneale has been a journalist and media relations strategist. Prior to his role at Forbes, Kneale spent 16 years at The Wall Street Journal where he was a senior editor, directing much of the coverage of new AIDS treatments, which won a Pulitzer Prize in 1997. He started at the Journal in 1982 initially covered advertising, technology and media before becoming an editor in 1990.